Active in France and Benelux, Doyen (part of PHE group)  is a central player in the distribution of parts and services for professionals in the automotive world. The company plays a key logistical role in the distribution chain between the equipment manufacturer and the end consumer. 

Doyen sought to cultivate loyalty and expand their brand network by crafting a new brand image and fostering a strong brand identity. 

The primary value in Doyen's brand lies in its human aspect and the relationships with both distributors and final clients. The brand's video highlights this, portraying a continuous loop: starting from Doyen's suppliers, moving through the distributor, garage, reaching the final client, and then returning. 'Stronger together'.